If Apple were to bundle the iBooks store as a built-in app, and it absolutely dominated the iPad e-book market as a result of that, Apple could potentially be accused of a similar abuse of power that Microsoft was accused of in the 1990s, when it got in trouble for bundling Internet Explorer as the default Web browser for Microsoft Windows. (Microsoft eventually settled, and still bundles IE with most copies of Windows, but it was a huge mess.)

By not bundling the iBooks store as a built-in iPad app, it seems likely that Apple would be in better shape. It can say that iPad customers have equal access to rival e-reader apps and e-book stores, such as Amazon’s or Barnes and Noble’s, and aren’t being pushed into Apple’s e-book store.

Apple giving competitors a semi fair shake on their device? I’ll believe it when I see it….

Posted via web from Chris Brakebill’s Posterousness