Produce for a micro market.
Market to a micro market.
When someone wants to know how big you can make (your audience, your market share, your volume), it might be worth pointing out that it's better to be important, to be in sync, to be the one that's hard to be replaced. And the only way to be important is to be relevant, focused and specific.
More and more it’s possible to be successful in media without being successful in the mass media. Fame and audiences more niche heavy. Find your 1,000 true fans and you can be successful.